The Collection SoukEye Spring Summer 25

About Paul

the desire to experiment results in the joining of two sneakers that,studied with the utmost dedication, become small works of art and genuine style icons

Over thirty years of creativity and dynamism. This phrase could sum up the professional and artistic course of Paul Easterlin, multifaceted designer open to all the positive stimuli the world has to oer. From Paris to Taipei, Hong Kong to Los Angeles, New York to London: years of travel for work as a creative consultant to famous brands, mixed with social and cultural experiences, traditions and contrasts. This richly varied artistic and professional experience, together with innate talent, have allowed the Paul Easterlin brand to mould itself and take on its decisive character. The time was ripe to take on something new, authentic, and personal.

The leitmotif for the designer and his brand is the creation of a new trend, based on exclusive accessories with an urban-chic, approach, but irmly rooted in street style and vintage design, all mixed by Paul’s creative mind. His energy and passion emerge in Die Ersten Brillen, a revolutionary lineof handmade eyewear that has become a hit with artists and showbusiness personalities.Paul Easterlin’s design grows and develops, permeated by new impulses and creating a kindof coordinated image that can be recognised in the pieces made, in the layouts, and in the showrooms where the collections and new creations are presented. Souk Eye took shape during lockdown, an experimental, innovative view of footwear/sneaker design, combining contemporary language with contaminations from the art world, resulting in a product with undisputed characterand excellent craftsmanship.